BIO

Hi I am a wine & spirits enthusiast with certified Level 1 and Level-2 from WSET London with specialized program in Brand Management from University of London and entrepreneurship from University of Pennsylvania.  I have a stint of 10 years into sales and promotions with Wine & spirits companies such as The UB Group where I had a stint for 6.5 years in Mumbai and Haryana. 2 years with Amrut Distilleries as a ASM based out Maharashtra , launching single malt variants in Mumbai pune Kolhapur through the network of 6 distributors, retailers and institutions .And 5 years with Reliance broadcast network ltd 92.7 big FM, where I was responsible to generate new business accounts, design comprehensive integrated marketing communication plan including RADIO, TV, Out of home and digital and make sure the plan to be executed flawlessly within time frame.

I continuously discover new and different ways as how the brand moves during the life cycles and transformation over a period of time in the changing environment with the competition